Generating more leads for your business should not be difficult. This is true, especially when you have so many options in front of you. You have blogs, paid advertisements, user-generated content, seminars, free trials, discounts, and a lot more to try.
All of these strategies are going to yield results. The question is what combination of these tips should you go for? Let’s have a look at a few such ideas in the following section:
Did Somebody Talk About User-Generated Content?
This is one of the most fun things to do. User-generated content garners a lot of traction from a major portion of your target demographic. This is because it is exactly what it sounds like. This content is generated by your users and not your in-house team members. This UGC can be anything such as:
- Product reviews and testimonials
- Videos and tutorials
- Demo blogs
- Images
- Infographics
- Audios
- Articles and posts
User-generated content is like a gold mine. It doesn’t just create curiosity about your brand but also strong goodwill for your products and services. People who come across this content are highly likely to visit your website within 48 hours of consuming it.
Training Sessions And Webinars
This is also a very interesting way to collect leads for your business. It is also a very interactive strategy that you could think of. But wait a minute. You are going to need a very strong personality to conduct a seminar or an internet-based discussion.
That personality should have enough knowledge and experience regarding the industry you are in and the product and service that you are trying to promote.
For example, if you are trying to sell your software to your customers, you will need somebody who has the expertise to explain the features of your mobile app to your prospects. Remember, your viewers and audience are always going to have questions.
Unless you are a technical person with a scientific background, hiring an expert to fill in your shoes for a while will be a great strategy.
Choose A Social Media Influencer
This is going to be interesting. If you haven’t yet associated your brand with a social media influencer, this is the time to do it. It is because it is a sure-shot strategy for lead generation for e-commerce stores all over the world.
There are local, national, as well as international social media influencers that can make your brand an overnight sensation. A powerful social media personality is going to:
- Try your clothing brand and encourage your customers to do the same
- Show them just how fabulous your new shoes are
- Download and try out your brand-new mobile app
- Purchase your subscription and motivate your prospects to do the same
- Taste your new recipe and tell his or her followers to visit your restaurant soon
Have You Tested Your Call To Action?
This strategy is very effective. It also yields positive results. Your call to action button is what prompts and encourages your customers to click through.
It motivates your visitors to take a specific action but is it effective enough? This is where the A/B testing of your CTA comes into the picture. Your CTA could look like anything such as:
- Sign up for our newsletter
- Download our product demo
- Schedule a call today
- Subscribe to our ebook
- Use this discount code
Make sure that your call to action button is clear and concise. It must have strong and actionable words that motivate your users to take an action.
This is where you can create the maximum number of leads that turn into returning clients within a month’s time.
Invest Your Time And Effort In Faqs
You need to create an FAQ page for your website. Why? Because your users will always have a few doubts in their minds that they want to get more clarity about.
The FAQ page also allows you to talk to them about the mission statement and the origin of your company. It generates interest in your company among your visitors.
For this, you will have to conduct research studies and understand what pain points bother your audience the most. It is important to come up with a questionnaire that resonates with your users. This way, they will be able to find the answers to the most relevant questions on this page.
Conclusion
All these strategies are eventually going to lead you to gather more leads for your business. This is going to be a game changer for your brand. Try these tips and experience the difference in your sales figures.
