Last Update November 10, 2020: We improved the overall article.
Bounce rate is prevalent as a woe for SEO and has not been well received by people.
Moreover, I am pretty sure that those who are reading this might agree with what I said.
Well to relieve your pain, I must say that this is quite a myth and all you need to learn the nuances to take the bull by its horns.
Table Of Content
- What is Bounce Rate?
- Begin with Google Analytics
- Do not fail to flaunt your Story
- Ensure a Great User Experience
- Use 404 error pages wisely
- Make the content legible to the users
- Internal Linking improves engagement
- Use the engagement quotient of Videos
- Do not sideline your sidebar, make use of it!
- Wrapping up!
What is Bounce Rate?
In simple terms, a single page visit is defined as the bounce rate.
To understand it better let us assume that a user came onto to your website and after staying there for a minute or two, he clicks on any of the link present on your website and then after abandons your website.
In short, a user can figure out exactly what they want on your website and will still increase your bounce rate.
Bounce rate is something that which one cannot bridle completely as a lot depends on the users and moreover as per a study most of the popular blogs in the world has a bounce rate of over 80%.
But this does not give us the leverage to cut the slack when it comes to our duty.
Having less bounce means that users were there on your page, and this will help you to increase your conversion rate.
Moreover, the alarming situation is when your website has a very high bounce rate as this might signal that the users are having a poor user experience, so it’s quite difficult to judge whether these bounces were good or bad.
Begin with Google Analytics
Google Analytics should be the first place from where you need to start analyzing your bounce rate.
After signing to you Google Analytics platform you will see that the bounce rate is fine, wherein when you will move further, you will get to know that you were looking for the following bounce rate.
With the help of this incredible tool, you can get to know the best traffic source, and best keywords to target that can help you to figure out your best traffic source.
Using this data can help you to target the right audience and when you will target the right audience you will get to reach the audience who are looking for the services you are selling, which automatically reduces your bounce rate.
Web Design tweaks that can help you to reduce the Bounce Rate
Though many people wonder why how come design affects the bounce rate of a website. But the answer is quite simple as engagement is a key factor in keeping the visitors glued to your website and a few design tweaks will certainly help you to change the figure of your bounce rates.
Never make a clumsy navigation – A clumsy navigation will irate the customers as they won’t be able to find out what they are looking for and they will tend to lose their audience if they are unable to render what they are looking for.
Makes sure not to mince with the purpose of your website and if you do not have a proper call to action, then you tend to lose a lot of audiences as people do not wish to explore a lot on a website.
The loading time of a website increases a lot because of unnecessary widgets and content overburdening your website.
Make sure that the content in which you have invested your precious time is legible to all the viewers and do not forget that mobile device has become the new favorite of the users.
This is the reason you need to invest a lot of your time in browsing.
Do not fail to flaunt your Story
Storytelling has become one of the most talked about feature in the web
development world and has become one of the most adopted trends by website owners.
One of the strongest reason storytelling has become so famous is because of the engagement it offers.
It keeps the users engaged and thus can communicate easily with users. This, in turn, lowers the bounce rate of the website as it keeps your users engaged.
Furthermore, you can use bounce rate as a metric to check whether your story is creating an impact on the users or not.
It is a good indicator of checking whether your story is striking a chord with the users or not.
Brand storytelling is another important factor that helps you to drive the focus of your audience from the mischief to the central idea of what you are trying to communicate.
Ensure a Great User Experience
It is not just the page loading time that improves the improves the user’s experience and consequently helps in lowering the bounce rate,
wherein there are other factors that can help you to achieve the same.
This is the reason you never know whether a visitor is using a mobile device to browse, this is a cogent reason you need to develop your websites that are optimized for mobile devices.
This is the reason you need to make sure that whether WordPress website needs to make use of a plugin or a responsive theme that can render your mobile users a mobile-friendly version of your website.
Not abiding by this rule, yes actually a rule as Google has accepted it to be a standard format of design will increase your bounce rate.
Use 404 error pages wisely
You also need to ensure that your 404 pages can be redirected to a page that offers your visitors a way to find the information they want.
If you do not do so, it will considerably increase your bounce rate as the users will improve the bounce rate of your website.
Make the content legible to the users
Legibility of the post also impacts bounce rate, and this is the reason you need to make sure that the content is readable to the users of all ages.
Do not make use of small fonts as they are not quite clear to read for the visitors of all age group.
Make sure to incorporate small paragraphs as they must comprise of not more than three to four sentences and within these paragraphs, you need to have a lot of white space.
Moreover, to make the content engaging make sure to use bullet points, subheadings, and enlisting the subject matter makes a page quite easy for your users to read.
Apart from this do not use excessive showy fonts, as though they appear to be quite good, but when it comes to reading, they are not quite supportive.
Internal Linking improves engagement
Internal linking has emerged out to be one of the most effective ways to reduce the bounce rate of your website as it effectively coaxes the user to stick to your website.
This task can either be done manually or if you cannot do so, then you can make use of plugins that can help you to automate the process.
One such plugin is WP Internal Linking Lite.
Internal linking takes the users to the other pages of your website, and this allows the users to explore further your website, and this considerably increases the chances of conversion.
Use the engagement quotient of Videos
Undoubtedly, Videos have emerged out to be one of the most engaging contents for online users.
this is a stated fact as a lot of reports suggest that Internet users spend a lot of time on video-based sites such as YouTube and others.
The engagement quotient of the videos can be utilized easily to get keep your user engaged, and subsequently, this results in lowering the bounce rate of the website.
However, you cannot just add any entertaining video on your website which by the was a very weird idea which I came with in the first place.
One can reap in maximum benefits from a video when the subject matter of your blog post is a related topic of your blog post or take your blogs to a new progressive level.
Therefore, it is not advised to come up with any weird video-related ideas as only related videos can help you keep the target audience engaged, and this will further help you to reach your business conversion goals.
Do not sideline your sidebar, make use of it!
Though it is named as Sidebar, its usage cannot be sidelined as this real estate can be of your great use to attract the customers, and if you are not aware of it then its time to use it.
You need to keep in mind that you have to add highly engaging pieces and not just any other post, and this will help you to see how easily the number of clicks and decrease the bounce rate of your website will increase all of a sudden.
If your website has grown too large and you cannot figure out what all post you need to keep in this category,
then there are plugins that can help you to develop to feature all the best plugins that can help you to feature the best plugins for your website.
One of them is WordPress Popular Posts as it works as a widget, that can be dragged into the sidebar,
and it enumerates all your popular posts that need to be displayed. Apart from this, you can also incorporate thumbnails,
set up a time range, alter the type of posts that you wish to depict, and also comes in multiple variations on the sidebars or even in your footer areas.
Along with this, as it allows you can also get to know their usability by checking these post from your WordPress admin.
There are several plugins such as Reduce bounce rate plugin,
zero bounce rate plugin available that can help you to understand your bounce rate better but it is advised to follow the manual steps as they are a horse of the long race.