Promote In-Store Efficiency With Electronic Shelf Labels

It is not a surprise to find a retail store with product labels printed for each item in the store. However, a surprise would be – to find a retail store with electronic shelf labels, an electronic version of a price tag. 

In recent times, they are becoming common among many retailers all across the globe. These Electronic Shelf Labels (ESLs) are transforming the in-store experience for consumers.

At the same time, these price tags have numerous benefits for retailers. However, the greatest advantage is to engage in real-time dynamic pricing in-store and create a multi-channel experience for the customers.

Curious to know more about the benefits of these electronic price tags? Here are the reasons why a retailer should consider investing in this innovation. 

Detailed and Accurate Information

With the birth of the internet, the ways in which people shop have been completely transformed – and it is not common for customers to check prices and items while they stand and wait in a store.

But, when a shopper finds out that the prices don’t align with the online information they have been looking at, of that particular product, they lose trust in a store and the company.  

With ESLs, you are completely changing the customer experience. With one standardized pricing system, your customers won’t get disappointed, because the prices on all the products will be the same, the reason being the internet.

A well-researched source can provide you with all the perks your store can get with electronic price tags. A major benefit you get by using ESLs on your store shelves. 

Electronic labels also allow you to regulate your promotion prices, audit trails for your headquarters and resolve any price discrepancies. All these functions keep your price consistent and perfectly aligned with the online price labels and guarantee your customers to see the optimal price. 

They Are Affordable and Cost-Effective

Well, many of you must be thinking that it must be a costly affair. But, here’s the thing: these electronic price tags are available at an affordable price which only requires an initial investment. And after that, you can enjoy a number of benefits. 

Sooner or later, you would have to update the store, so why not do it right now! It can influence your sales and gives you the ability to control what a customer sees at the push of a button, which many customers look forward to. Additionally, the process of installing the electronic tags in your store is very fast. So, you can be sure that you are not wasting your time or money. 

Let’s Highlight Some of the Benefits You Get With ESLs

  • High security with low maintenance cost.
  • Quick installation.
  • Enhances customer service and experience.
  • Easy to use.
  • Connected to the internet.
  • Update pricing of the whole shelf with few clicks.

The Takeaway

Upgrading your digital price tag can give you a huge advantage over your competitors. Because a consumer is always looking for something new and interactive – which you get with installing ESLs in your store. This will give your business a number of advantages while providing major benefits to your customers.