At first instance, the difference between paid and organic traffic seems pretty apparent. It’s the cost! However, looking up close, the differences may seem more elaborate and surprising to many.
While organic search helps create a long-term marketing strategy, paid search brings in the needed traffic for rapid growth. And as it may seem, both are critically important for any business in the contemporary world.
In this article, we have summed up some of the key features and differences between these two. By the end of this article, you’d be able to decide which one suits better to your business’s needs.
So, without any further ado, let’s begin.
What is organic traffic?
When a company wants to rank higher in the search engine results page (SERP) they often turn to organic traffic. Organic traffic is free, but it takes time and effort to maintain.
To get organic traffic, you need backlinks from other websites that are also relevant for your site’s topic. The challenge lies in determining which links will be most valuable for your website or blog post.
Google has a lot of data. From the number of searches performed on Google to the data collected from people who use Chrome, Gmail and YouTube, there is a lot of information about what users are looking for.
Organic traffic refers to organic search results on Google that show up in response to keywords typed into the search bar without any advertising or paid promotion.
In other words, it’s just like when you type “organic food” into your browser’s address bar and see links from Wikipedia, Food Network and other websites with no ads mixed in.
Organic Traffic Depends On SEO
SEO is the practice of improving online visibility while staying relative to your niche. Simple tactics like keyword research, link building, and SEO content creation help with this task. And in return brings in longer-lasting organic traffic for your business.
As long as these practices are ethically carried out, your business would continue to witness organic growth.
However, it is noteworthy that SEO is a slow process. It requires consistent efforts for sustainable appreciation.
Paid Traffic Brings In Ready-To-Buy Users
As a business owner, you would want stable and sustainable growth for your business.
However, you also need to maintain a regular cash flow from the very first moment you set up your business. This is when paid promotions prove to be the most beneficial.
Though it would cost you more than SEO, the ROI is still noticeable. You get more leads at a fractional cost per click on your ads.
And what’s noteworthy is that these leads would be the most relevant for your business since only an interested buyer would click on the ads.
Benefits of Paid Traffic
Paid traffic is a source of targeted visitors to your site. It’s an effective way to find new customers, generate leads, and increase sales.
When you’re marketing on the internet, there’s no getting away from the fact that paid advertising is a huge part of the game. The more traffic you have coming to your site, the better chance you have at converting those visitors into customers.
The best way to do this is by investing in paid traffic and it can wind up being one of your most profitable areas of investment if done correctly.
You Need A Sustainable Approach
While you need immediate cash returns for your marketing efforts, you also wish to make your brand a credible name in the market. Be it Organic growth or paid, your brand is being noticed by your audience out there. And both SEO, as well as PPC campaigns sustainably help in this task.
However, there needs to be a balance between both practices. Investing too many of your resources in organic traffic or paid could invert the results too.
For instance, if you would only invest in PPC, you may gain immediate returns but lag behind in the competition.
On the other hand, if you invest too little in paid traffic, you may be losing significant convertible leads for your business.
Paid Traffic Tips
- Advertising is a great way to build relationships with your customers. We need to learn more about our target audience so that we can better understand them.
- One of the most critical steps in closing a sale is understanding your customer’s challenges.
- Acknowledge and overcome objections to the sale in your copy.
- A local business can improve how they stand out by adding location extensions to their Google My Business Profile so that customers can find them on mobile and desktop searches.
- Invest in professional writing for your landing pages. It will help you to sell more of your product.
Whether organic traffic or paid, the motive is to improve the profitability of a business. And if any practice can help with the same, it must be included in marketing strategy.
Besides, as already mentioned, SEO is like a test match. As long as you can stay put on the field, you would continue to score.
All you need to do is focus on educating and tapping into your audience’s interests.
But, remember, you’d still need a break or two in between, and that is precisely when paid traffic would keep you afloat in the market.