Last Update November 3, 2020: We improved the overall article.
Webmasters consistently work in driving more traffic to their websites, but not everyone succeeds. Some websites try their hands at paid advertising while others hire expensive SEO experts and marketers to improve their search engine rankings.
However, not every business has the same budget to appoint an army of SEO experts and make it work for them.
Though there are various ways to increase traffic on your website, content marketing is one of the most preferred and popular ways, plus it’s cheap. It has been around for quite some time now, although it has only gained popularity over the past few years.
Content is not what you write to drive more traffic to your website, it is something that conveys a message about your business to your target audience.
In order to stay ahead in the competition and gain the loyalty of the visitors, it is essential for websites to produce high-quality and useful content that reflects their brands.
The online world is all about content and you cannot expect your website to receive more traffic without creating and circulating quality content around the web.
With that in mind, there are certain strategies that can be used to make the most of the content marketing. Here are some of them:
1. Evergreen content
2. Focus on content formatting
Formatting plays an important role when writing content for your website. The overall appearance of your content tells whether it’s a hit or a flop, besides the information provided inside it. 90% of web users don’t even read the whole paragraph before navigating away.
Let’s take it this way: you need information on sinus infection symptoms, would you stick around an article where the information is provided in long paragraphs? Of course not! Everybody is in a hurry.
Nobody has time to go through each line to find the information they are looking for. People want their information served on a silver platter. Write meaningful as well as interactive content to keep visitors coming back for more.
3. Social Media Remarketing
Social media remarketing is one concept which is not very popular among webmasters. A majority of website owners often overlook the importance of sharing their content again with their followers and users.
4. Promote via Reviews
5. Become a Contributor
Contributing to other sites is an amazing way to build strong backlinks as well as drive valuable traffic to your website. Moreover, it also improves your search engine rankings. In order to have a better impact of contributing,
it is always suggested to approach websites on the same niche as yours. To start off, contact websites with your pitch and ideas you may have on your mind for their websites. However, when it comes to brainstorming ideas for other websites, make sure you completely pour your creativity skills.
6. Optimize your site for mobile users
7. Use Infographics
8.Robust and Attractive Landing Page
A landing page is separate from the homepage of your small business site since it’s meant to advertise a specific product or service you’re selling on your main site.
Once a lead clicks-through from your landing page, that’s when they’ll get to your main site to actually buy what you’re selling (often directed to a product purchase page).
This begs the question, how do you promote your landing page so that leads to find out about it and see it? After all, just having a landing page is useless if people don’t visit it.
9.Videos can come in handy too
Videos are becoming increasingly popular. Sites like YouTube prove that there’s a huge demand for online video: The average person spends 40 minutes on YouTube per viewing session. Videos are also more digestible than written content because it’s easier to watch than reading.
Further, videos create a more personal connection to the content, as they’re interactive. Videos are clearly a great alternative in content marketing ideas.