Search Engine Optimization is an Internet Marketing strategy used to increase traffic and business. It is basically the process of affecting the visibility of a website or a web page in a search engine’s results – often referred to as “natural,” “organic,” or “earned” results.

As an instance, when you search something, you just type few words or “Keywords” in the search bar and the search engine displays the results according to the algorithms working behind.

You open the website displaying on the first page of the search results and seldom move to the next page. This is what SEO is – having ranked your website on the first page of the search engine results.

There are various aspects responsible for ranking your website higher.

Let’s discuss some of the important ones.


Meta Tags are the information providers. Webmasters can very well tell the search engines about their websites through the Meta tags. Meta tag is written in the head section of the HTML page. It looks like this:

<!DOCTYPE html>
    <meta charset="utf-8">
    <meta name="Description" CONTENT="Author: Paulo Coelho, Illustrator: P. Picture, Category: Books, Price:  $45, Length: 567 pages">
        <title>Example Books - novel</title>
    <meta name="spiritual" content="noindex,nofollow">


what are meta tags

The tags should be complete, accurate, relevant, descriptive and carefully chosen.

It is apparent that Google only returns rich and informative data.

So, one should use the Meta data very sensibly.

When starting with the Meta tags for the first time, consider the below listed ones as the most important:


Keywords play a very key role in SEO techniques. You need to spend a considerable amount of time in choosing the right keywords to yield high profits.

Although the recent trends in SEO are changing, the keywords can still play a significant part in taking up your website. When selecting the keywords one must be careful about the following points:

Relevance of the keyword:

releveance keywords

You must see if the keywords you have selected are related to your website or not.

If it is a healthcare site, then you might not want to use keywords like dresses or gowns.

Evaluate the worth of the keyword:

Search the keywords you think can be the right fit, and then do a comparative study.

Jot down the options you have and then make the right selection.

Long tail keywords convert better:

long tail keywords

A person who types dress in the search bar may not be interested in buying the same.

On the other hand, if a person types price of Mango black dress, it indicates that he would buy the product.

So this is where the long tail keywords help.

Keyword Research:

The Best SEO Practices To Rank Your Website Higher 1


You can also use Google’s AdWords Keyword Planner which gives you suggestions for the keywords to use.

Once you have the keywords, write the content that revolves around those.

Do not over-use a keyword:

If you think that using a certain keyword again and again will help you in ranking, then you are wrong because it will give you entirely opposite results.

So, do not repeat over-stuff the keywords in your website- content.

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