Last Update November 1, 2020: We improved the overall article.
Do you want to include video content on your blog, but aren’t quite sure how to get started?
The good news is that it really isn’t all that difficult, and with the right tools you will find that you’re able to create and publish video content with minimal hassle.
There are several ways to record videos, and you should make sure you have the right sort of video recorder for the type of video that you intend to create.
If you want to record actual video footage then you’ll need a video camera – and something basic like a smartphone or digital camera should be good enough to get started.
Alternatively, you could look into screen capture (to record your screen).
No video is going to be perfect when you first record it, and having an editor handy to help tweak and improve your video is essential. Nowadays there are numerous user-friendly editors out there that you can use,
Some of the features that you will definitely need to include cutting and joining video segments, adding audio tracks, and saving videos in different formats.
Plugins for blogging platforms
Blogging platforms such as WordPress tend to support a wide range of video plugins that will help make it easier for you to upload and publish the videos that you create.
Some of these plugins may help you to embed videos more easily,
while others will help you to set up a streaming video player, adjust its design, improve the SEO metadata and so on.
Although not strictly ‘necessary’ to create and publish video content on a blog, using analytics is important if you want to make sure that your video content performs well.
By tracking the views, time spent, and other important metrics involving your videos,
you will be able to figure out what types of videos are performing well and optimize the content that you create accordingly.
Assuming you get your hands on these four tools, you should be pretty decently set.
After that, it is just a question of coming up with ideas for video content that you feel would do well on your blog, and then positioning and using it so that you can really harness the potential that comes along with it.