The bounce rate is the percentage measurement of the website that gives a fair idea of how well your website is performing- How frequently it is been visited, and how much time they are spending on the web pages.
Bounce rate; plays a vital role when it comes to page ranking. Hence, it is important to keep a tab on your visitors and how well the website is functioning so that you can keep improving your website accordingly.
Lesser the bounce rate of your website, better the page ranking. Reduced bounce rate means, your website is doing well and provides better conversions hence; more sales, more revenue, more conversions and ever-expanding subscription list.
If you’re unaware of your current bounce rate, then have a look at your Google Analytics account. A “good” bounce rate is considered to be anything less than about 40%. If your bounce rate is over 80%, it is a serious concern to look into.
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For any WordPress beginner; it’s always a dilemma of how to make a blog successful. Below are several strategies that will help you reduce your WP site bounce rate+ wordpress tips:
Improve Page Load Times
Low speed is something, everybody dislikes. If your website is taking a lot of time in loading, obviously there won’t be a visitor interested to wait that long to browse your web pages.
When they have better and time saving options, why will they wait for your website to load?
A slow-loading site leads to a higher bounce rate. There are ways you can speed up your website such as:
# Compress images and reduce their size before uploading, use tools like Optimus
# Install caching plugin like W3 Total Cache
# Use a Content Delivery Network to serve resources from a data centre close to your visitors
# Compress your code
# Choose a minimal theme
# Choose a reliable host
Avoid Splash Pages and Pop-ups
Study Your Analytics
If you know the behavioral pattern of the users visiting your website, it makes the task much easier for you to understand what makes them stay.
If your website is generating too much traffic for the search term “buy blue shirt” for instance, but you don’t sell blue shirts, your website is going to have a high bounce rate.
Keeping the track through your Google Analytics account and maintaining a note of the search terms people are using to land on your website and consider tweaking your copy if you don’t deliver what the visitors are looking for.
Improve Your Content
If your website’s visitors aren’t finding what they want when they are visiting, they are sure to leave your website. Therefore, look for organic keywords and terms where users are majorly using to search on the search engine.
This aims to boost your content accordingly, to make it more informative and helpful in conversions as well.
Make long content easy to read by bolding key phrases, using short paragraphs and including bulleting points. It’ll be easier for users to find the preferred content. Go on to have more graphics and infographics to lure your visitors.
Google Analytics is the best way to know which page has higher bounce rate so that you can work particularly on those posts and improve their quality.
Improve Your Navigation
You can install plugins like YARPP that can help you to improve the bounce rate as it leads visitors to their desired information. Also, you can feature your post in a prominent place.
As soon as a visitor lands on your website, they would want to click on the post relevant to the information they are looking for. Posting a right post at a right place will work in a positive way.
Improve Your SEO
One of the best ways to valuing your website is by targeting the right visitors in the first place. If your website is about vintage cars, someone searching for R8 is not going to stick around for very long time.
Ensure that you are using right SEO techniques to attract visitors. Use appropriate keywords in your copy, image titles, file names, Meta descriptions, page titles and much more. You can use SEO Plugins and tools to get the desired information about a better SEO ranking of your website.
Show Excerpts Only on Your Front Page
If you are listing too many blog posts on your homepage itself, the user is getting all the stuff then it doesn’t make sense that he/she visit further web pages to browse other content.
Displaying posts as excerpts will surely reduce the bounce rate of your website, but it’s crucial to keep usability in mind.
For a WP website like WPKube, displaying posts as excerpts is sensible as this will tempt users to click on the posts for further reading.
For blogs like personal and lifestyle where visitors will want to read every post, having to click through to read each one individually may be frustrating.
The sidebar of a website plays an important role in boosting page views and reducing bounce rate. One can display popular posts in the sidebars.
Besides, it is an easier way to show recent posts only on the single page. Even, you can embed other sections of the website to make it more attractive.
Improve Your Site Search
A person visiting your website would want the information to flow quickly. In case, the user doesn’t find the desired information; he/she would search for it. So, make sure your search function works properly.
If you haven’t started using a search widget on your website, activate one. Ensure that it is visible on your website. Place it on the top of your website.
The basic search widget offered by WordPress doesn’t work too well. So, consider installing an improved version of search widget like Relevanssi.
Tackle 404 Errors by Redirection
A 404 error informs readers that the information they are looking fordoesn’t exist even though your website is working. The error is generated due to deleted posts, inappropriate links and fluctuating permalinks.
In a nutshell, you can’t reduce bounce rate overnight. It is a constant process. The tips mentioned above can make definite difference.
Implement them, and you will be able to reduce the bounce rate of your website. If you are using some other strategies to reduce bounce rates, do let us know in the comment section.