However according to google display network policy google doesn’t allow this type of advertiser in the past. But this years google can change policy about serving this type of ads.
In officially google say to her publisher about new standard sensitive ad category.
“Social Casino Games” are defined as simulated gambling games (including, without limitation, poker, slots, bingo, lotteries, sports betting, betting on races, as well as other card games and casino games) where there is no opportunity to win anything of value (such as money or prizes).
However, this type of advertiser doing others way to buy tariff from others Display network such as they buying tariff from popup by displaying a user antarctic banners.But on google display network Advertiser must need to fulfill few strong requirements for running this type of campaign.
This a good opportunity for Social Casino game developer if they perform well on google display network.
Maybe you know as very well google sensitive category advertisement will depend on your hand if you think this type of ads will bad effect your user then you can simply block the category by doing blocking the category your user will never see this category ads.
In last I recommended this is new adverting opportunity every one should try this to allowing your inventory. hope you will be got better CPM rate for this Social Casino Game Campaign.